EMAIL
Worked as lead designer alongside a copywriter to execute newsletters, Benefit Brow Bar emails, product education and newly launched product campaigns. Created custom photography to be used as email hero images for emails, concepted campaign ideas with the marketing team, and created GIFs as needed. Additionally, I localized artwork for 16 countries, coded all emails, and managed Exact Target for international markets. Art Direction: Charity Read
STORE LOCATOR
Refreshed the desktop store locator interface for the desktop under guidance of Art Director. Created wireframes and comps, and worked with a developer to ensure a pixel-perfect final product. I also incorporated branded elements for a POREfessional product launch. Mentioned in the 2014 L2 Intelligence Report for its improved filtering capabilities and seamless overall user experience.
BENEFIT.COM ASSETS
Designed promotional assets across the Benefit Cosmetics' desktop and mobile sites for campaigns, landing pages, and product launches. Worked with Art Director on campaigns and seasonal sales assets.
SOCIAL MEDIA ASSETS
Created social assets from concept to final execution for site announcements, campaign launches, product lines, holidays and converting artwork from catalog print files. Established a uniform logo and emblem template system for each social channel. The team decided to use phone cameras to keep the photography more casual for social media. Shot with an Samsung S6.
PAID TARGET ADS
Built target ad sets for campaign launches and bi-annual sales. I standardized international logos/CTA placement to ensure global brand consistency across the organization's numerous emerging markets.
