FUNKO POP! NOODS CAMPAIGN
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CR STORE: SHOPIFY TRANSITION
Originally the Crunchyroll Store was fully integrated into the streaming website and wasn’t built around catering to a shoppable eCommerce platform. The team and I worked with a Shopify specialist company, SEED CMS, to transition the store onto the platform giving the capability for abandoned cart emails, store account creation, wish lists, collections pages, and homepage carousels. I lead the Creative side working with a UX/UI designer to apply branding and developers to ensure the approved site mock-ups and site experience were being built to pixel perfection. Provided direction for site flow and user experience.
COMMISSIONS & VECTOR ART
Worked with artists to concept and commission new Crunchyroll Hime artwork to keep her look fresh throughout the year. Created icons and illustrations that were used in apparel designs and marketing campaigns. 
CONVENTIONS
Created templates for event signage, price tags, banners, flyers, exclusive apparel, as well as social and video assets for the Crunchyroll Store booth. The first-ever internal templatization process helped streamline production and ensure tight turnarounds. Additionally, I helped art direct merchandise sold at Crunchyroll Expo 2017.
ANIME AWARDS 2018
