Creative Lead: Aliana Rood; Design Support: Kim Koob; Developer: Gary Maguyon
Legacy designs - The email builds hadn't been updated for 6+ years.
![](https://cdn.myportfolio.com/fa5fd755d96d740def5328bc805671a3/91a806d4-1e23-473b-9c68-1f6301c66c90_rw_1920.jpg?h=b4fde5de9f96538ce369a3508b63cf7b)
Phase 1 - Wireframed a system that uses interchangeable modules giving the Marketing team the ability to pick and choose what's needed. This gave the ability for other teams to easily cross-promote on emails without having to request or create one from scratch for themselves.
![](https://cdn.myportfolio.com/fa5fd755d96d740def5328bc805671a3/8145add9-961d-4e2e-b2d0-4c7b03535852_rw_1920.jpg?h=c5fe82b926c288e1d7d9a159b2ad965f)
Phase 2 - Build out PSD templates and onboard teams on how to use module system.
(email examples below)
![](https://cdn.myportfolio.com/fa5fd755d96d740def5328bc805671a3/7c86c2ea-5abe-4e74-afcb-0dc67228380a_rw_1920.gif?h=819b8b8116dcc352949cfe5ed11fb2f6)
![](https://cdn.myportfolio.com/fa5fd755d96d740def5328bc805671a3/2bf73819-3d45-4224-b2a3-66115f444842_rw_1920.jpg?h=d51607587be4e8caae5f82ec4cf61bfc)
![](https://cdn.myportfolio.com/fa5fd755d96d740def5328bc805671a3/b7b5cc44-063f-4eeb-8e0d-83dca938c01a_rw_1920.jpg?h=31eb527ae6cd0dc3f1cf2acffda67fd6)
![](https://cdn.myportfolio.com/fa5fd755d96d740def5328bc805671a3/7dda4892-5c4d-45bd-b968-48f751856dd8_rw_1920.jpg?h=a55f7e5c880559f7f0e40f802104f616)
![](https://cdn.myportfolio.com/fa5fd755d96d740def5328bc805671a3/1dda41a9-8dc8-4eef-923d-3894019c352b_rw_1920.jpg?h=f2e1df2dad546a8e856e97f3bf640afe)
Phase 3 - Built out individual module PSDs and set up an easily-accessible file system for the Creative team. I also created a style guide to ensure cross-team quality and consistency.
![](https://cdn.myportfolio.com/fa5fd755d96d740def5328bc805671a3/c84f5236-f177-4acb-a32d-b4de001b7d31_rw_1920.jpg?h=8c869a7e130ef6df3390c5a052a5133f)
WELCOME SERIES
I worked directly with an artist to create custom illustrations for the triggered welcome campaign. The series goes out to new subscribers and hadn’t seen an update in over 3 years.
![](https://cdn.myportfolio.com/fa5fd755d96d740def5328bc805671a3/b9d67147-21b1-45c4-b310-963d602f10f7_rw_1920.jpg?h=234c3a945905e039d19856aab42b3cf5)
![](https://cdn.myportfolio.com/fa5fd755d96d740def5328bc805671a3/0e50bd17-c6dd-4cd5-abdc-3fe042e33df6_rw_1920.jpg?h=df6aa2f9217c021ce52d54f8940aa2d9)